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THE PROBIOTIC LACTIC YEAST® AND BEYOND
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Awards

Coop: the only Italian chain among the winners of the "Salute to Excellence Awards"

The pomegranate probiotic yogurt Eufyr was awarded this prestigious recognition at the Plma of Amsterdam.

The winning products were selected from a range of over 210 products, sent by 45 distributors from 16 countries.

eufyr

Twenty-five distributors from all of Europe were present, and only one Italian distributor was awarded. The international recognition awarded at Plma known as the "Salute to Excellence Awards", a fair for brand distributors which was held in Amsterdam on the 20th and 21st of May, went to a Coop Italia for the 125g sized package of the pomegranate probiotic yogurt Eufyr.

The winners of the 'Salute to Excellence Awards' demonstrate how the innovation in a distributor's brand now goes well over the large, well-known distributors”, stated Brian Sharoff, president of Plma. “The diversity of distributors, small and large, which earned the awards demonstrated the vast range of creativity and innovation present today in the scope of distributors' brands.

The winning products were selected from a range of over 210 products, sent by 45 distributors from 16 countries. The products, all intorduced within the proceeding 12 months, belonged to over 30 categories of food, health, beauty, kitchen, and house products.

The food products comprised of unusual items such as banana-flavored biological rice cakes, granola with seven types of dried fruit and nuts, and pomogranate probiotic yogurt, clearly. Among the winners for non-food products were a cherry-scented environmental deoderant, a Mediterranean breeze-scented shower gel, and a two-phase purifying hair conditioner.

The candidates were evaluated at the beginning of the year at the Plma offices in Amsterdam by an international jury which comprised of chefs, ex distributors, scholars, nutritionists, journalists and packaging specialists.

The jury examined and evaluated the products based on various criteria: appearance, taste, packaging and presentation, and convenience. The food products which required to be cooked were prepared by chef Diane Kniss, which collaborated with the Salute to Excellence di Plma program for several years in the United States. The judges took into account cultural and national differences among the products and distributors, thereby allowing the final winners to represent the complete diversity of experiences of European consumers.

All winning products were exhibited in the “Supermarket of Ideas” area at the fair, and can be also viewed online at the special website www.plmasalute.com.

JOGOFIR: the winner in the category of fermented dairy products is the innovative fermented milk drink with Probiotic Lactic Yeast® Kluyveromyces Turval B0399

82nd International Agricultural Fair

jogofir

The International Agricultural Fair is the largest agribusiness event in Serbia and one of the largest of that kind in Europe. It has become the trademark of the oldest fair in Serbia – Novi Sad Fair, and Novi Sad, as a prestigious site for presentation and development of agribusiness.

It gathers the most significant companies in agribusiness, agricultural production, and machinery and presents the best in cattle breeding. It is an unavoidable place for agricultural producers from the country and the region.

International business meetings “AgroB2B@NSFair“ were marked with the participation of more than 150 companies from about 20 countries.

Congress segment of the Agricultural Fair included more than 50 events held in the Congress Centre “Master” of the Novi Sad Fair.

OVERWIEV OF THE INTERNATIONAL AGRICULTURAL FAIR 2014 IN NUMBERS:

40.000m2 Surface of the outdoor exhibition space
9.000m2 Surface of the indoor exhibition space
5.000m2 Surface of Exhibition of livestock
780 Number of exhibitors
24 Number of countries which are direct exhibitors
35 Number of countries which are indirect exhibitors
1.300 Live exhibits at the National Livestock Exhibition
30 Commodity groups on Appraisal of Product Quality
73.000 Number of tickets sold at the box office of the Fair
750 Number of accredited journalists
8 Eight collective exhibitions
Holland, Hungary, Italy, Belarus, Croatia, Republika Srpska, Austria, and France

Quality evaluation of products was organized before and during the Fair. Faculty lecturers and scientists evaluated food products before the Fair while live exhibits and agricultural machinery will be evaluated during the Fair.

Pursuant to Article 45 of the Statute of AD "Novi Sad Fair", the Director General made the decision on appointment of the:

EXPERT COMMITTEE (FORMED OF FACULTY LECTURERS AND SCIENTISTS) FOR THE EVALUATION OF THE QUALITY OF DAIRY PRODUCTS, CHEESE AND ICE CREAM

WAS GATHERED AT THE NOVI SAD FAIR ON APRIL 21, 2015, AT 09.00 AM, AT THE INVITATION OF THE ORGANIZERS, JUST PRIOR TO THE ASSESSMENT OF PRODUCTS' QUALITY.

MEMBERS OF THE COMMITTEE:

President

Prof.Anka Popović - Vranješ, PhD
(Faculty of Agriculture, Department of Dairy Science, University of Novi Sad - Serbia)

Members:

Prof. Jasmina Havranek, PhD
(Faculty of Agriculture, Department of Dairy Science, University of Zagreb - Croatia;
Member of Expert Committee for monitoring the control system, Croatian Ministry of Agriculture)

Prof. Bogdan Perko, PhD
(Biotechnical Faculty, Dairy Institute, Ljubljana - Slovenija)

Slavko Mirecki, PhD
(Biotechnical Faculty, Dairy Institute, Podgorica – Crna Gora)

Anka Kasalica, PhD
(JPS National Dairy Institute - Beograd)

jogofir certificate jogofir award